![]() ![]() Our recent award-winning dispense innovations and our liquid innovations have been focussed on ensuring high-quality Guinness is accessible in emerging occasions at home and in new places and spaces, no matter their size or physical setup. ![]() ![]() ![]() Proving that it resonated locally, Black Shines Brightest led to the recruitment of 1.5 million new Guinness drinkers across Africa during fiscal 22. Inspired by the bold and unique beer, Guinness Foreign Extra Stout, the campaign celebrates African creativity and ingenuity, and features some of the best-known local culture makers, including Ghanaian choreographer Incredible Zigi Nigerian designer Adebayo Oke-Lawal and Kenyan media personality Adelle Onyango. In August 2021, Guinness launched its first pan-African campaign in five years: Black Shines Brightest. Guinness’ distinctive voice is informed by deep consumer insight and powered by precision marketing to ensure it connects with key cultural moments. Guinness is our second biggest brand, 1 and the work we're doing to deliver its ambition of becoming the ‘most creative, innovative and sustainable beer in the world’ is yielding results. ![]()
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